Media Design: Typography

February 17, 2012

For a project that we needed for my design class, we had to do typography. It’s actually kind of amazing how something as simple as the typeface, size, and placement of words can add or detract from the overall effect of a message. I mean, they’re just words, right? But it seems like the brain just doesn’t absorb the meaning behind the words proper, but also the little details the designer brings to the table. We had to choose a subject with which to work on our typography projects, I chose “Lido Beach.”

Lido Beach 1
The image above already radiates calm, so I felt that it was my job to make that sense of serenity carry through the words. Lilting arches in the lettering, not unlike those of a gentle wave, and colors borrowed from the beautiful sunset, I think I was able to ensure that my words don’t disturb the environment depicted. (Font used was Coventry Garden; source: dafont.com)

Lido Beach 2
This shot that I found is much more dynamic, the nightlife portrayed with subtlety at the bottom. In order to go with that theme, I chose a more futuristic typeface and hollowed it out, showing the sky underneath. The halo around the text connotes neon lights, which can make you think of discos or wherever kids go these days. The overall effect is one of vibrancy that fits in well with the image. (Font used was Neuropolitical; source: dafont.com)

Lido Beach 3
This one is my favorite image and the inspiration for the project. The band is called, you guessed it, Lido Beach. I chose a font that I felt would jump off the page and vibrate with music. I also wanted to stay within the earthtones of the shot, so I actually picked out shades from one of the band-member’s jeans and played around in that color family. I think the effect I created was that of calm on the surface, but ready to rock at any moment!

Like I said, it’s amazing how much a couple of words can change with just a few adjustments.

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